Mumbai. On the occasion of Diwali, famous beauty product brand “Gora Gori” has launched its new fairness cream, “Fire & Lovely”, which is capable of making a user sparkle like phuljhari in only a minute.
“Unlike other beauty products that promise fairness in weeks, Fire & Lovely provides instant glow in a minute, and a glow that can light up the neighborhood,” company’s CEO Anil Agrawal said at product launch on Diwali eve.
The product launch saw the CEO switching off the lights to ensure complete darkness in the hall, followed by models who applied cream on their face, thus illuminating the hall.
When asked why were they promoting a fairness cream when it’s supposed to be a regressive product, the CEO said, “See, if you are progressive, you can treat this cream as a eco-friendly Diwali cracker.”
Early reports suggest that the product is receiving rave reviews.
“This fills us with confidence, saves electricity, and of course, eco-friendly Diwali,” said a dedicated fan of Gora Gori.
Some of over enthusiastic and innovative users have even found a way to use the cream as a replacement of crackers. Colony members of Adarsh Nagar, Delhi have applied the cream on body of colony children and organized a sport event in park to generate cracker effect.
“Put them on merry go round, you will get the feeling of Charkhi, make them run in a race, you will get feeling of rocket, and phuljhari it already is,” explained a colony member.