Leading adhesives brand Fevicol has decided to hire the Commonwealth Games Organizing Committee Chairman Suresh Kalmadi as their new Brand Ambassador. Earlier, the brand was represented by unnamed politician, aliens, egg-laying-hen, and girl-with-a-moustache among others, and Suresh Kalmadi is believed to be a natural extension. P.S. (27th September 2010): the government team probing the collapse of Indian boxer Akhil Kumar’s bed at the CWG village has concluded that instead of using the available stock of Fevicol in beds and furniture, the CWG OC seems to have used it elsewhere. The team has refused to divulge more details.