Mumbai: A high end ladies footwear store has come up with a unique solution to keep the males accompanying women to the store occupied. They have started a bar inside the store where men can wait while their partners finalise the shoes they want to buy.
The business has been booming ever since they came up with this idea as their profit margins touch a record high. However, audit revealed that the bulk of their sales and the profits are coming from the bar counter and not the shoes counter.
“Earlier, our store used to be full of impatient men checking their watches. Before a woman can try even a dozen shoes, her would start tapping his watch asking the lady to hurry up. This used to hurt our sales as women usually left without buying any shoes. Then we started thinking that we must find a way to keep these males occupied as well”, the store owner Himmatlal told Faking News.
He further added, “After a serious brainstorming session, we came up with this idea to start a bar at the back of our store. We threw in a few exciting offers and started encouraging the gentlemen to wait there. We also added a couple of TV screens at the back and that helped us overcome our problem. Now with the men seated at the bar, nobody was pushing the women to hurry up. They take their time selecting the shoes they like and at the end, they have to ask the men to hurry up and finish that drink. Even the women who get tired while deciding which shoes they want can take a break, have a drink to refresh themselves, and then resume their quest to select the shoes.”
The business is growing steadily for Mr Himmatlal and the store is now making more money at bar than trough shoes.
Meanwhile, many people have requested Zara to start a similar bar in front of their changing rooms as well.