Mumbai. Parents would no longer need to worry about job and marriage prospects of their sons and daughters as a personal care product manufacturing company has announced fairness cream for infants.

The new product, Fair & Cuddly, is aimed at raising a new generation of fair skinned, and hence confident and successful Indians, by catching them young – as soon as they come out of their mothers’ womb.

“There are many couples who start looking fair after applying our creams, but unfortunately their genes remain dark,” Girish Gorabankar, CEO of Fairskin Private Limited informed, “they are quite disappointed to see a rather dark skinned baby being born, and start worrying if their badminton playing daughter could ever become the brand ambassador of any company.”

Fair & Cuddly

The new cream would be available in the market early next year

Mr. Gorabankar informed that while their research labs were religiously working on developing a cream that could go real deep into the DNA blueprints of dark Indians and make them fair forever, Fairskin decided not to sit idle till that day and instead launch Fair & Cuddly in the meantime.

“Every Indian in the schools, colleges and offices would be fair if we start applying the cream as soon as our kids are born,” Gorabankar said and hoped that all maternity wards and hospitals in the country would keep Fair & Cuddly handy along with caesarian surgical tools.

Fairskin CEO denied that the new cream could have any adverse impact on the sensitive skin of the babies.

“There is nothing to worry,” Mr. Gorabankar rejected the concerns and assured all Indian parents who wished their kids were as fair looking as Neil Nitin Mukesh in Lafangey Parindey even if born in a slum of Mumbai. “Buy Fair & Cuddly and give your child a new life,” he appealed to the parents.

The news has been received largely positively by Indians, who welcomed the arrival of the latest fairness campaign that could help India become a global superpower.

“I wish they come with that DNA changing cream soon,” said Sheila, four months old pregnant mother, “and if that would take long, maybe they could come up with a cream that I can apply over my womb on my belly.”

print Print

Report filed under:


  • Shruti

    Oh my goodness!! Yeah, i really hope they are joking. Perception of beauty is so damn warped!! Grow up people

    • gaurav

      hi shruti!

  • Rugs

    What’s that “even if born in a slum of Mumbai” comment about?

    • Gugs

      It’s a comment on how bollyood chooses casting, a person born in slum and exposed to sunlight due to lack of shelter and comfort of AC is supposed to be as fair as Neil Nitin Mukesh?

  • Vikas

    There is actually a product called BABY FAIRNESS OIL selling in India –

    • Jayanth


  • swapna

    Lol ! If you google fairness creams for babies, this is the first hit !
    No wonder lot of mothers are flooding this section with queries… Poor PP seems to have made his news ‘real’ :)

  • kavitha

    Hello, just do joke ………

  • prabha

    please infor me that how can i get fair and cuddy baby fairness cream .i am living in italy so i want to know whether i may get it through post

  • sugi

    where can i get fair and cuddly cream .and what is their tele phone number , can we order it through online.PLEASE answer me.

  • Deb

    Hilarious, the comments i.e. the author had a right to say ‘nigga please’

  • molly

    Where can I get dis fair n cuddly cream am in GHANA

  • Pingback: India is racist. But why? « Craptivate()